Legal
Privacy Policy
Last updated: 18 May 2026
Element Home Services Ltd ("we", "us", "our") is committed to protecting your privacy. This policy explains what personal information we collect, why we collect it, how we use it, and what your rights are under UK GDPR and the Data Protection Act 2018.
Who We Are
Element Home Services Ltd is a Gas Safe registered plumbing, heating, and bathroom fitting company serving Hertfordshire and Buckinghamshire.
| Website | elementhomeservices.co.uk |
| Email | info@elementhomeservices.co.uk |
| Address | 3 Claridge Court, Lower Kings Road, Berkhamsted, England, HP4 2AF |
| Company number | 14321522 |
For any privacy-related questions, contact us at the email above.
What Information We Collect
We collect personal information that you provide to us directly, including:
- ✓Contact details: name, email address, phone number, postal address, postcode
- ✓Enquiry details: information about the work you need (e.g. boiler type, property details, urgency, photos you send us)
- ✓Service records: appointment history, work carried out, invoices, payment records, Home Care Plan membership details
- ✓Marketing preferences: whether you've opted in to receive emails or SMS from us
- ✓Website data: IP address, browser type, pages visited, and similar technical information collected automatically when you use our website
We may also receive information about you from third parties, such as Facebook (if you submit a Lead Form ad), or from people who refer you to us.
How We Collect It
- ✓Directly from you when you contact us by phone, email, our website contact form, or in person
- ✓Through Facebook Lead Ads when you submit an enquiry form on Facebook or Instagram
- ✓Through our customer management system (ServiceM8) when we book and complete jobs
- ✓Through our accounting software (Xero) when we issue invoices and take payment
- ✓Automatically through cookies and analytics tools on our website
Why We Collect It (Lawful Basis)
We process your personal data on the following lawful bases under UK GDPR:
Contract (Article 6(1)(b))
Quoting for work, scheduling appointments, carrying out services, issuing invoices, and managing Home Care Plan memberships.
Legitimate interests (Article 6(1)(f))
Responding to enquiries, improving our services, preventing fraud, and contacting previous customers about relevant services.
Legal obligations (Article 6(1)(c))
Keeping records for HMRC, Gas Safe compliance, and other regulatory requirements.
Consent (Article 6(1)(a))
Sending you marketing emails or SMS, where you've opted in.
Who We Share Your Data With
We only share your data with third parties who help us run our business. These include:
- ✓ServiceM8 — our job management and scheduling system
- ✓Xero — our accounting and invoicing software
- ✓Resend — our transactional email service
- ✓TradesBoost AI — our customer relationship management (CRM) and lead automation platform
- ✓Meta (Facebook/Instagram) — when you submit a Lead Form ad
- ✓Google — for website analytics and Google Business Profile reviews
- ✓Payment processors — to handle card and bank payments securely
- ✓HMRC and regulatory bodies — where legally required (e.g. Gas Safe Register, tax authorities)
We do not sell your personal data to anyone. We do not share it for third-party marketing purposes. All third parties we work with are required to keep your data secure and only use it for the purposes we've specified.
How Long We Keep It
| Enquiry data (no job booked) | Up to 2 years from your last contact |
| Customer records (job completed) | 7 years after your last service, to meet HMRC and accounting requirements |
| Gas Safe & heating installation records | 7 years minimum, per regulatory requirements |
| Marketing data | Until you unsubscribe or withdraw consent |
| Website analytics | Typically 26 months |
How We Keep Your Data Secure
We use appropriate technical and organisational measures to protect your data, including encrypted storage, secure passwords, restricted staff access, and reputable cloud providers. No system is 100% secure, but we take reasonable steps to prevent unauthorised access, loss, or misuse.
Your Rights
Under UK GDPR, you have the right to:
- ✓Access your personal data and receive a copy
- ✓Correct inaccurate or incomplete data
- ✓Delete your data ("right to be forgotten"), where there's no legal reason for us to keep it
- ✓Restrict how we use your data
- ✓Object to us using your data for certain purposes, including direct marketing
- ✓Data portability — receive your data in a usable format to transfer elsewhere
- ✓Withdraw consent at any time, where we rely on consent
To exercise any of these rights, email us at info@elementhomeservices.co.uk. We'll respond within one month.
Cookies
Our website uses cookies to help it work properly and to understand how visitors use it. Cookies are small text files stored on your device. You can control cookies through your browser settings.
- ✓Essential cookies — Required for the website to function
- ✓Analytics cookies — To understand visitor behaviour (e.g. Google Analytics)
- ✓Marketing cookies — To measure ad performance (e.g. Facebook Pixel), where you've consented
Marketing
We may send you marketing emails or SMS about our services if you've opted in or if you're an existing customer and we think you'd be interested in similar services. You can unsubscribe at any time using the link in our emails, by replying STOP to SMS, or by contacting us directly.
Children's Privacy
Our services are aimed at homeowners and adults. We don't knowingly collect data from anyone under 18.
Changes to This Policy
We may update this policy from time to time. The "Last updated" date at the top will reflect any changes. If we make significant changes, we'll let you know directly where appropriate.
Complaints
If you're unhappy with how we've handled your data, please contact us first and we'll do our best to put it right. You also have the right to complain to the Information Commissioner's Office (ICO):
Website: ico.org.uk
Helpline: 0303 123 1113
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF